The client was a vendor and had many products as old stock in EU which presented a big cost for him and he needed to sell it.

We offered to make a selling vehicle for wholesale vendors to reach end customers and so bypass retail brokers. The client would then have the platform to sell their old stock products and would also rent the platform to other dealers around the EU. We come up with the name Dealr.eu since the end customers are buying directly from the dealers and we targeted EU markets. The site had a complex logistic application and back-office for the dealers to sell online. The customers would then buy coupons on the site and cash them at the dealer's web sites or shops. The packages were prepared by the dealer and then send by the selected shipping service.