Project details
The client needed an infotainment promotional animated video that would filter interested users to buy their financial service.
Job description
We needed the user to get intrigued and then decides to take action. We recommended and produced this short teaser which was then advertised on different social media and it made an excellent lead generating job for a reasonable budget. We tested the video with targeted promotion for a budget of 90 € and the lead page visited more than 800 different users of which 57 decided to give their contact data (7 %). This means the cost in targeted group was approx. 1.58 € per user which agreed to continue communication with the client.
VIConcept
