The client was a big retail company for direct sales. What they needed was a vehicle to sell their products to end customers in a smart way. They were used to selling through the catalogs.

This was one of most complex projects we have done so far so we also cooperated with a developer from another firm that is used to more complex programing. Our job was to plan, organize, manage and promote the project. We needed to connect monthly catalogs that were being send to customers with the complex CRM application which was a center point of the project. This CRM was also a campaign planner so that the company could only send catalog to a specific group of customers and track which user got which offer. The customers were put in a specific groups so that the company knew "the value" of each and every customer through a period of time. This CRM was then also connected with online store where users could also order the products. The idea was that more and more customers would order online so the cost of promotion and ordering could be lowered over time. We also took over the design and production of the catalogs.