We wanted to build a web shop that would be efficient to administer and exstra efficient to promote.

In order to efficiently promote your product on multiple markets you must consider to present your shop in multiple languages. The problem with one multilingual shop is that it is not SEO optimized for local markets. This is why we started the project where we have one multi-domain web shop and each domain presents products in one specific language (En, De, Si). The project has just started so we still have to launch different markets.