The client only had an idea of free newspaper which was used exclusively for direct sale. They had a site that was basically stand alone and with no business model.

We prepared a total reorganization of the project and centralize gathering of the content on the website that was then distributed through different channels, managed content production, changed the business model and redesign the site that become a video news portal for promoting internet literacy with user generated content, interviews with industry leaders and weekly news about "what's happening on the Net". Magazine edition went out in 120.000 copies monthly with smart connections to the website that started to generate income from new and intuitive ad spaces.