Client had a problem addressing the right target group on the web. They were trying to connect with different types of users through advertising but with not much success since the service they are promoting needs a very much interested person to get involved. The client needed a more infotainment and selling approach to selling with animated video.

We needed the user to get intrigued and then decides to take action. We recommended and produced this short teaser which was then advertise on different social media and it made an excellent lead generating job for a reasonable budget. We tested the video with targeted promotion of a budget of 90 € and the lead page visited approx. 1,000 different users of which 266 decided to give their contact data (27 %). This means the cost in targeted group was approx. 0.34 € per user which agreed to continue long term communication with the client.